Carla Goring-Madden

Senior Consultant

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“It’s so satisfying to see a newly-identified prospect of one of our clients evolve into a committed donor.”

Expertise

  • Donor relations and communications

  • Marketing

  • Donor research

  • Prospect identification

  • Database management

Experience

Carla has more than 25 years of fundraising experience in donor research, database management, donor relations and stewardship, marketing, and communications. She has worked for the Smithsonian National Air and Space Museum, Trinity College, and Georgia State University.

Carla has identified major gift prospects and devised cultivation strategies leading to multimillion-dollar gifts to annual campaigns, capital campaigns, and new initiatives. One new prospect she identified gave a $60 million lead gift that allowed the recipient institution to expand its capital campaign. She has also implemented donor information systems to enhance efficiency and productivity of fundraising teams.

Carla earned her bachelor’s degree from Georgia State University.